Norfolk Ambassadors

Championing Norfolk as a great place to live, work and do business.

About

Norfolk Ambassadors are respected leaders from business, education, and public life, using their influence to promote Norfolk as a place for growth, innovation, and opportunity.

What is the Norfolk Ambassador Programme?

The Norfolk Ambassadors Programme is a growing, county-wide movement that brings together real people with one thing in common: pride in Norfolk. Whether in business, education, public service or volunteering, Ambassadors are helping to tell Norfolk’s story.

What Do Ambassadors Do?

This isn’t about jobs titles, it’s about action. The Norfolk Ambassadors have focused on:

Championing Norfolk as a place to live, work and invest.

Speaking at events and promoting the region.

Sharing insights with decision-makers.

Celebrating our local culture, people and innovation.

Who Is Behind the Ambassadors Programme?

The Norfolk Ambassadors Programme is proud to support and be supported by the Norfolk Business Board – a passionate collective of business leaders, educators, voluntary sector voices and local government representatives.

Who are they, and why does this matter to them?

The Norfolk Business Board is a cross-sector group of business leaders, educators, voluntary sector representatives, and local government partners. They champion inclusive economic growth across the region.

Formed after the integration of New Anglia LEP into Norfolk County Council, the Board has a clear mission:

  • Create an economy that’s vibrant, entrepreneurial, and sustainable
  • Connect businesses with skills, training, and infrastructure
  • Shape the future with a strong, independent voice for Norfolk business

But here’s the thing: success isn’t just about boardrooms and strategy papers. It’s about local pride. It’s about understanding what makes Norfolk feel like Norfolk, and making that matter to investors, policymakers, and the next generation.

That’s why the Business Board is backing this programme. Because your story is Norfolk’s story, and it’s time the world got to hear about it.

Real Stories from the People Who Live, Work and Run Businesses

Why Norfolk is a separate initiative from the Norfolk Ambassadors Programme.

It’s an open invitation to everyone across the county; residents, business owners, employees, students, and community leaders, to share their unique perspectives on what makes Norfolk special.

Whether you live here, work here, or run a business here, your story matters. Through your words, photos, or videos, we’re building a people-powered picture of Norfolk: the perfect place to live, work, and grow a business.

Who should share their stories?

Business owners and leaders

Young professionals and freelancers

Employees in every industry

Students and apprentices

Local residents and retirees

Volunteers and VCSE champions

Want to know what people are saying about Norfolk?

Explore the latest testimonials on the Why Norfolk page or check out some of our featured speakers and storytellers on the Ambassadors page.