Why Norfolk?
Real stories from across the county
This is a space for authentic stories from people who know and love Norfolk, from start-up founders and frontline workers to local volunteers and lifelong residents.
Discover what makes Norfolk so special
We’re gathering testimonials and video clips that answer the simple but pertinent question: Why Norfolk? Here you’ll find a growing collection of insights that show what makes this county such a brilliant place to live, work, and do better business.
Take a look at content from real people (no AI here!) on why they love Norfolk
"We’re proud to call Norfolk home. The people, the pace, and the practical mindset make it the perfect place to run a business like ours. Whether we’re supporting local trades or national fleets, being based here means we can offer the kind of reliable, no-nonsense service our customers rely on every day."
Norfolk Truck & Van Ltd
Norwich
"Norfolk has great transport links; a great talent pipeline from the colleges and universities; and with the city of Norwich at the heart, along with the surrounding towns, it makes for a great place to have a business and work."
Rachel Blackburn MBE
US2U Consulting Ltd
Norwich
"Norfolk is rich with opportunity – Its people are forward-thinking, resilient, and collaborative. It’s a region with both feet on the ground and eyes on the future. I support leaders who are shaping Norfolk’s future today and preparing those who will guide it tomorrow. When leadership is purposeful and people-centred, growth follows. And in Norfolk, the skies are big – and so are the opportunities."
Denise Markham Wroe
OpentoCoaching
North Norfolk
"I moved to Norfolk originally for the work, the incredible work life balance it offers."
Amy Griffiths
Citizens Advice Diss, Thetford & District
Diss
"Norfolk is a county of inspiration, lending natural beauty with cultural heritage, alongside a thriving business community."
Stephen Crocker
Norwich Theatre
Norwich
"Norfolk is a fantastic destination in the UK, especially to live for a work-life balance, to do business and invest in."
Adam Goymour
Goymour Group
Norwich
Get it involved and be a champion for our great county
Want to be a champion for Norfolk? We’d love to hear from you. You can record a quick video on your phone, write a few sentences, or simply tell us how Norfolk has impacted your life.