Ambassador Toolkit
Everything you need to champion Norfolk, all in one place.
The Norfolk Ambassadors Toolkit brings together clear, credible and shareable information to help our team of ambassadors promote Norfolk beyond the county.
It has been designed to support anyone with a stake in Norfolk’s success to talk confidently about our economy, our thriving sectors and our future potential. By consistently sharing stories about the county, our aim is to show influencers and decision-makers that Norfolk is a place of possibility.
We’re already delivering huge economic value nationally and globally. And, with serious government backing and long-term commitment, this county can unleash its full potential and deliver for the UK economy, our communities and future generations.
The message is simple: use the documents, share the messages and champion Norfolk at every opportunity.
By speaking with one voice, we can raise the county’s profile, strengthen its reputation and position Norfolk as the natural choice for inward investment.
Together, let’s share Norfolk’s story.
All these toolkit materials are free to view, download and share.
On this page, you can find:
Norfolk: The Centre of Tomorrow
Norfolk, The Centre of Tomorrow is a concise four-page document packed with headline facts and insights that showcase Norfolk as a place of possibility and opportunity.
A quick read, it’s full of shareable information and stats, designed to help Norfolk Ambassadors explain the national economic impact Norfolk already delivers, while making the case for further investment, advocacy and accelerated growth.
The Norfolk Key Message Suite
Building on the Norfolk, the Centre of Tomorrow summary headline document, the Key Message Suite brings together the facts, evidence and sector insights needed to articulate a clear and compelling narrative about Norfolk’s economy, both today and in the future.
Each focusing on a key sector, the documents highlight Norfolk’s key strengths and differentiators, provides evidence of impact at regional, national and international levels, and sets out clear priorities for future growth.
The key message documents were developed through an extensive collaborative process involving sector workshops and contributions from more than 130 partners across Norfolk’s business, education and innovation communities. This approach has helped ensure the content is evidence-based, credible and consistent in tone and structure.
The Key Message Suite has been designed to provide a very practical resource to help advocates speak confidently about not only your own sector, but the full breadth of Norfolk’s economic strengths. So please use the documents in meetings, presentations, networking events: whenever you are talking about Norfolk.
By speaking with one voice, we can raise the county’s profile, strengthen its reputation and position Norfolk as the natural choice for inward investment.
Advanced Manufacturing
Agri-food & Agri-tech
Energy
Creative Industries
Culture & Heritage
Financial Services
Engineering Biology
Visitor Economy
Local Growth Plan – Executive Summary
Norfolk is perfectly placed to be a major contributor to the UK economy. This is the Executive Summary version of the Local Growth Plan, which sets out the county’s vision for economic growth and development.
Read it to find out how Norfolk plans to leverage its strengths in key sectors, particularly in energy, agri-food and digital, address national and global challenges, create jobs, retain talent, maintain and build a thriving local economy.
Prefer to deep-dive into the full version?
The complete five-year strategy for growing Norfolk’s economy and supporting the people who live, and work in Norfolk is available to download below.
Share the Norfolk Ambassadors Brand
Proud to be a Norfolk Ambassador and want to show it?
Download your ready-to-use email signature graphic and logo below to promote your involvement in the Norfolk Ambassadors programme.
Email Signature Graphic
Norfolk Ambassadors Logo
Ambassador Pin - Add to your email signature
Who is this toolkit for?
It’s designed to support business leaders and sector champions who have pledged to be a Norfolk Ambassador, and help everyone involved to sell Norfolk’s story with confidence. But it’s available for all Norfolk business owners, leaders and sector representatives to use too.
Sharing practical facts, clear messages and compelling evidence of the impact already being delivered here, and what more is possible with sustained investment and backing, now is the time to share Norfolk’s story even further.
Use it. Share it. Champion Norfolk.
By downloading and sharing the toolkit materials, you can help attract inward investment, strengthen advocacy and promote Norfolk as a great place to live, work and do business.
Our ambassadors play a vital role, but everyone can help tell Norfolk’s story.
Share these facts, stories and sound bites across your networks, in your marketing, at meetings, events and in conversations.
Download and play your part in unlocking Norfolk’s full potential.