Become an Ambassador

Norfolk Ambassadors in action

Working together as a team, the Norfolk Ambassadors are stepping up to champion, promote and change perceptions about Norfolk.

Norfolk is the UK’s energy county – feeding the nation, powering millions of homes and with a well-connected business community that has limitless potential. The Norfolk Ambassadors role is to get that story out there, within the county, nationwide and even on a global scale.

Here we share snippets of how our Norfolk Ambassadors have been putting their boots to the ground to ensure messages about the county’s success, ambition and all the growth and business opportunity we harness here are being heard.

It means that Norfolk is being seen and understood more widely for what it truly is – a county full of untapped potential. A county where talented young people can feel positive about their future opportunities, and local businesses in our community can feel confident they are well supported, connected, and have access to everything they need to thrive.

Here, we share what our ambassadors have been doing, to promote Norfolk’s key strengths, attract investment, inspire talent, pass on skills and knowledge, foster new connections and advocate for Norfolk, far and wide.

Chris Spinks
Shown here at the final day of Intertraffic Amsterdam. An event Chris has been travelling to, attending and exhibiting at for 10 years – firmly rooted as the world’s leading forum on smart, safe and sustainable mobility. Chris was in Amsterdam exhibiting and sparking positive conversations about export opportunities.
Rachel Blackburn MBE
Pictured here attending the Broadland Food Innovation Centre’s event - Academy of Cheese: Pairings & Producers. Meeting with Geoff Mayers, Centre Manager, Broadland Food Innovation Centre
Nigel Cushion
Joined students at the Ormiston Academies Trust Victory School (Costessey) to speak with the Year 7 cohort about what it is to be ‘Norfolk’. Nigel’s talk was part of their higher aspirations and achiever programme called “Elevate” and Nelsonspirit Future Leaders programme. A Norfolk Ambassador who has long been inspiring the next generation to be proud of their roots and believe anything is possible.
Pippa Lain-Smith
Spoke to a lecture hall packed with visiting journalism, media, and production students from university courses across the UK at the UEA’s Student Publication Association. A weekend conference where hundreds of students heard from national journalists and communications professionals, with the aim of arming students with new knowledge and practical career tips. Sitting on a panel of PR and communications leaders, Pippa spoke about the career opportunities that exist in the PR sector for journalism students and shared advice from her 20 years of leading Plain Speaking PR here in Norfolk.
Dan Bradfield
Managing director of Naked Marketing, Dan led a roundtable talk with students who have made the finals of the 2026 Young Norwich Creative Awards, delivering professional advice about the importantance of building a website and a personal brand. Sharing his marketing and branding knowledge with those looking to harness their creative skills and realise their career ambitions, the students left with first-hand advice from a respected professional and business owner, working in the creative, marketing and branding space.

Chris Spinks

Shown here at the final day of Intertraffic Amsterdam. An event Chris has been travelling to, attending and exhibiting at for 10 years – firmly rooted as the world’s leading forum on smart, safe and sustainable mobility. Chris was in Amsterdam exhibiting and sparking positive conversations about export opportunities.

Rachel Blackburn MBE

Pictured here attending the Broadland Food Innovation Centre’s event - Academy of Cheese: Pairings & Producers. Meeting with Geoff Mayers, Centre Manager, Broadland Food Innovation Centre

Nigel Cushion

Joined students at the Ormiston Academies Trust Victory School (Costessey) to speak with the Year 7 cohort about what it is to be ‘Norfolk’. Nigel’s talk was part of their higher aspirations and achiever programme called “Elevate” and Nelsonspirit Future Leaders programme. A Norfolk Ambassador who has long been inspiring the next generation to be proud of their roots and believe anything is possible.

Pippa Lain-Smith

Spoke to a lecture hall packed with visiting journalism, media, and production students from university courses across the UK at the UEA’s Student Publication Association. A weekend conference where hundreds of students heard from national journalists and communications professionals, with the aim of arming students with new knowledge and practical career tips. Sitting on a panel of PR and communications leaders, Pippa spoke about the career opportunities that exist in the PR sector for journalism students and shared advice from her 20 years of leading Plain Speaking PR here in Norfolk.

Dan Bradfield

Managing director of Naked Marketing, Dan led a roundtable talk with students who have made the finals of the 2026 Young Norwich Creative Awards, delivering professional advice about the importantance of building a website and a personal brand. Sharing his marketing and branding knowledge with those looking to harness their creative skills and realise their career ambitions, the students left with first-hand advice from a respected professional and business owner, working in the creative, marketing and branding space.